PlaySpark provides high-performance interactive ad units (mini-games + digital wallet rewards) with 30–60 second dwell time and 3-5% CTR.
This CPM model allows reseller agencies to buy PlaySpark inventory at wholesale rates and resell it with strong margins.
(What agencies pay PlaySpark)
| Monthly Impressions | Discount | Effective CPM |
|---|---|---|
| 0–100k | 0% | Standard CPM |
| 100k–250k | 10% | CPM × 0.90 |
| 250k–500k | 15% | CPM × 0.85 |
| 500k–1M | 20% | CPM × 0.80 |
| 1M+ | 25% | CPM × 0.75 |